If you want to reach more customers, then a localized approach is necessary. Most small businesses rely upon nearby customers anyway. However, if your enterprise is more international in scope, there are people right under your nose that you may be missing. Keep the following localized SEO tips in mind when considering your marketing efforts.
Implement a local focus.
Some companies shy away from a local focus, fearing that they would alienate their more numerous national and global customers. But that would be a mistake to limit your thinking to a broad appeal. Moreover, local customers are already visiting your website — after all, your business location does show up in localized results.
To implement a local strategy, you can create a subsection devoted to your nearby customers. It should integrate with your website, but still target customers who live in your area. Adding a local tab to your navigation bar isn’t difficult. Further, it will help your walk-in customers find your business easier.
Socialize with care.
Beyond the local website approach, you can reach nearby customers by fine-tuning your social media approach. Twitter and Facebook are especially useful for conducting local SEO — the former for sharing timely tweets and specials; the latter for offering a web page to encourage local participation.
You should also advance your customer feedback through review sites such as Yelp, Citysearch, and Google Reviews. Encourage your happy customers to share reviews on these sites and you’ll attract customers looking for your type of business. Review sites are essential to help bring new customers your way.
Make it mobile ready.
To this day there are businesses that simply do not get mobile. By mobile that would be customers who use smartphones, tablets and other mobile devices to connect online. These people will not automatically come to your site. In fact, they may go the other way.
Your website should be mobile ready. Your pages should appear cleanly and be easy to navigate. Get this right and you will gain customers. Miss this point and you will lose out on customers who will grow impatient with your efforts.
The Return on Your Investment (ROI)
Quite frankly, not every online effort provides equal results. You cannot know this unless you become a student of ROI. ROI stands for return on investment. Specifically, you need to track your efforts to determine what works and what doesn’t. Then, you need to modify your approach accordingly.
For example, if your customers find you through Twitter, then concentrate on that social media method first. The same with Facebook. You might also need to run an ad campaign, using Google Adwords to attract and retain new business. Try a variety of methods, but do track your results. Those results may surprise you.
Never stop trying.
Some people give up on their local SEO efforts, fearing that their work has come to naught. Such a reaction is often misguided as results can vary — keeping at it for the long haul is critical for success. There are no short cuts with SEO — results must be measured over months and years, not just days and weeks.
If you are having difficulty with your local SEO efforts, then outside assistance may be warranted advises LocalSEOCompanies.com. In that case you need an independent set of eyes to verify what you are doing, suggest making changes and provide a way for you to implement same.
Keep working on your local SEO and you will see positive results. You should also ask your customers how they found your business as some will point to your newly updated web site, your social media efforts and review sites as directing them your way.