Everyone knows about marketing handouts, right? These are the branded freebies that companies can hand out to potential customers and clients at shows, conferences, stalls and many other places. They’re supposed to generate a little goodwill and hopefully increase brand recognition and customer info lists…but not all freebies are created equal. Some are far more effective than others. When the time comes for your next order, consider these options.
Samples, Samples, Samples
Whenever possible, offer free samples of your product. This is by far the most effective handout at building interest in your business. Of course, just giving away a product for free is an unpleasant idea for most ventures: Samples may work better as a limited offering, or a product with limited functionality, depending on the nature of the offering. It’s also hard to give out samples of a service, but as a general rule, if you can give out samples then please do.
Care packages are exactly what they sound like – little packages of water and snacks for those who stop by your stall or booth. If possible, get your brand on those care packages, but the important thing is to show that you care. Visitors to your booth have often been on their feet all day with relatively few breaks. A few edibles or a free drink is a breath of fresh air that they will appreciate more than you know.
If you can give away online freebies, then do so through your sign-up process. Have visitors put in their email address or scan a QR code and offer something in return. Ideal freebies include a discount on your products or services, or a gift certification to be used at your store. That way you aren’t filling pockets or purses or even more stuff, and you are showing that you know how online marketing works at the same time.
The Power of USB
USB flashdrives have long been one a popular item to give away, but they are often underutilized by brands. If you’re giving away USB drives, make sure they are filled with something useful. Press photos are a great place to start, but go beyond those. Include whitepapers and press releases that really dig into your products or services and show both their value and your expertise. Remember, you want to impress.
Forget Pens and Clips, Go with Stationary
The problem with pens and clips is that their branding efficacy is low: People may use them, but they never really look at them, and they are so common any branding message is easily drowned out. But if you are still looking for a cheap freebie you can manufacturer in large quantities, then choose stationary like paper pads or sticky notes. The advantage to these is that, when people use them, your branding is actually right in front of their faces when they are in reading mode.
Something to Wear
It may be a bit more expensive, but try to hand out t-shirts or hats with your logo. Even if it’s just for yard work or at the gym, people will usually make use of wearables if they are free, so you have some nearly-guaranteed brand building there. Just try to choose several different sizes when putting in your orders. You can order and brand affordable wearables at Broken Arrow Wear.