It is important that your business maintain its search engine optimization (SEO) strategy at all times. SEO is a moving target with frequent algorithm changes affecting businesses large and small. Here are of the SEO strategies you must use today.
Content Quality and Quantity
The search engines are content hungry and are always looking for fresh material on websites. That means you need to spend time to update your site weekly if not daily, by refreshing older pages, contributing new pages and eliminating duplicate content.
Strive to write articles that are at least 500 words long. But also write the occasional expert length article of at least 1,200 words. Google in particular rewards superior content with highlighted back links — your information should be grammatically correct with spelling checked and headers used. Link out only to healthy websites and include one or more pictures with each article advises LocalSEOCompanies.com.
Sign up for Alerts
You cannot possibly know how your website is performing without keeping tabs on it. You need some help here to sign up for Google Alerts, a way to find out when someone mentions you or your website.
You can use a variety of alerts based on your website’s name, your name, keywords and other factors to receive notification. You should also activate track backs to your blog to find out who is looking to you. Google Webmaster Tools is useful for checking your back links too.
Link Like You Mean It
It is important that you link to related pages within your website. Those links can go from your homepage to specific sub pages as well as from article to article. That also means occasionally reviewing your old articles and linking them to the newer articles.
Create Your News
Press releases have fallen out of favor in recent years. Blame the oversupply release providers who attempt to game the system.
Nevertheless, writing the occasional press release can be of critical importance. With one you can attract media professionals who are looking for news. Make it easy for such professionals to find you and consent to an interview if one is offered.
You can also make news by contacting your local newspaper, radio station or television station. Explain to the editor or producer how your expertise can help them. When the story comes up that is related to what you do, then you may get contacted as an important source. The publicity is free and the benefits can be tremendous.
Maintain Trust With Your Customers
These days people find it hard to trust others. Who can blame them? They’re constantly lied to by the media and bothered by advertisers who exaggerate their products and services.
It is important to build a reputation that your customers can trust. Guard your reputation as you would your business assets because who people think you are is critical to the success of your business. Lose your reputation and you may never get it back.
Provide the Personal Touch
You may feel that you are a midget operating amongst giants. And you know what? You are! No need to grow despondent here: you have the opportunity to make a difference with your customers in ways that the big guys cannot possibly do.
For instance, in your SEO efforts you may learn that your customers are visiting a certain page frequently. You might update that page to provide additional information or invite your readers to contact you directly for assistance. That’s something big companies are not able to do, but you can do because you have your pulse I’m what your visitors are doing.
Clearly, SEO goes beyond what you do on your website. It also includes how you interact with your customers in person, over the phone or off location. Stay on top of your SEO strategies and you’ll carve a niche out for yourself.